Don’t Believe What You Read.

Or not everything. I don’t know if this makes me laugh or cry, but it sure tells a lot about the 24 hour a day seven day a week news media.

And the claim of credit for the Africa anecdote is just the latest ruse by Eisenstadt, who turns out to be a very elaborate hoax that has been going on for months. MSNBC, which quickly corrected the mistake, has plenty of company in being taken in by an Eisenstadt hoax, including The New Republic and The Los Angeles Times.

Now a pair of obscure filmmakers say they created Martin Eisenstadt to help them pitch a TV show based on the character. But under the circumstances, why should anyone believe a word they say?

[…]

“With the 24-hour news cycle they rush into anything they can find,” said Mr. Mirvish, 40.

Mr. Gorlin, 39, argued that Eisenstadt was no more of a joke than half the bloggers or political commentators on the Internet or television.

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